Let My Hair Down - a Y2K-inspired release that premiered on 1883 Magazine and drew acclaim from Record Of The Day, EQ Mag, and
Music News. That track opened the door to a darker, more daring side of IVY’s artistry.
Formerly known as bby ivy, the Norwegian-born, London-based artist has been riding a wave of momentum: Rolling Stone Magazine named her Artist To Watch in June, with further spotlights in Notion and Subbaculture. With 330,000 Instagram followers, millions of global streams, and 147,000 monthly Spotify listeners, IVY has evolved into a blonde, fearless, and unfiltered force in modern pop.